Our Philosophy

Not to get too abstract, but...  

This may sound cheesy, but we really believe that bicycles are more than a great form of recreation and competition.  We believe that bicycles are good for people, both as individuals and as a whole.  Given facts such as these - (1) 66% of Americans are overweight, (2) our treatment of the natural world is rapidly degrading it, and (3) gasoline prices just keep inching higher - we really think that bicycles are good for our personal health, our planet's health, and our wallet's health.  In short, bikes are a win-win-win situation.  This is why we work on everything from $10,000 race bikes to the most basic department store bike - because we firmly believe that all bikes are good bikes in a fundamental way.  Keep those wheels rolling!